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Online Marketing is wasted and burned me a lot of money! No Way!?
what is the way that how you do, do you really familiar with online marketing?
Want to build your own online or offline brands and business opportunities through online marketing?
Hi! I'm Von Lim - Founder of MyVpsGroup, Von Vps Management, and Von Production
Here I would like to give you 5 FREE Basic Advises In Online Marketing:
How Online Marketing Helps Physical Stores?
How Online Marketing Boosts Traffic to your Website?
The 5 Free step guide to online marketing
How Online Marketing Helps Physical Stores
Maybe you still think that online marketing strategies are not necessary to be applied in your brick-and-mortar store. Especially when you have no intention to run an online business, instead, you prefer customers to visit your physical stores. However, this view has been proved to be a big mistake. Nowadays, online marketing has been widely used and the strategies have become crucial to drive to a successful business. Not only for the e-commerce, online marketing also helps to increase offline store sales thereby enhance the business competitiveness in the market.
You might also be curious whether online marketing could help in service business such as educations, courier services or beauty services. No worry, here we would like to share THREE method of how online marketing plays an important role in all businesses.
(1)Set up your official website
A website is just like a store where your customers could view the products or services you are offering at anytime and anywhere. Offering click and collect to encourage customers to buy online and pick up in your store later which transforms your business into a click-and-mortar store. Customers can just simply scroll and shop at your online store, thereby make transaction easily and collect the items at the in-store by providing the pickup time. Online transaction could also motivate customers to make payment immediately and conveniently compared to shopping at physical store, thereby increase your sales and improve your services.
(2)Using Google AdWords
Nowadays, Google Search engine has become the most significant and is widely used to obtain all information. Therefore, many businesses started to adopt Google AdWords as to provide them a huge opportunity to promote themselves and to reach more customers. For an offline store, what you need to do is to create ads with relevant keywords and useful contents to increase your competitiveness to meet your customers’ searches. Besides, providing your store information is also crucial which including your store’ location detail, operating hours and contact details. This allows your potential customers able to reach to you thereby increase your store visit conversions.
(3)Make good use of social media
In this era, everyone has social media accounts and spend a lot of time on different social medias such as Facebook, Instagram, Twitter and more. When it comes to marketing your offline store, social media can prove to be effective in enhancing brand awareness and connecting you and your potential customers. Here, we would like to use Facebook as an example for your online marketing platform. Firstly, you need to create a business page or a fan page on Facebook so that you could conduct all your marketing strategies like creating campaigns and updating new events or promotions. After that, you can start to do advertising by posting of videos and infographics with attractive contents to gain engagement with your audience and to attract them view your page for more details even willing to visit your physical store. To make you provide services to your customers more efficiently, you can also enable online appointment setting so that you could manage your appointment schedule better meanwhile avoid customers from long waiting at your store.
How Online Marketing Boosts Traffic to your Website
Setting up a website is just the same like establishing a physical store. However, would you think that your customers could able to find you or knowing that you have an online store? A gentle reminder here, customers will not just click into your website without any notification. These days, people are using the internet to search information of and do comparison about products and services, thus you should start to optimise your website and invest in online marketing to build awareness and bring crowds to your website.
But what to do to drive traffic? There are FIVE tips of boosting traffic to website which we would like to let you know.
(1)Implement on-page Search Engine Optimization (SEO)
To perform good on-page SEO, it is crucial that you optimise both of the contents and HTML source code of your page by inputting relevant keywords in order to rank higher and reach more relevant visitors. SEO is a long-term practice and worthwhile strategy which rather to be cost-effective. You should create high-quality contents that meet what your audiences is searching for, and concise meta descriptions for your pages that your audiences could immediately know what is the page they will be clicking in.
(2)Create creative and informative contents
Content is a key of driving audiences get a deeper understanding of the product or services you offering. You should create effective content on your website based on strategic plan and objectives for your brand. Contents are one of the ways to boost engagement with audiences. Think about creating content for each stage of your buyer’s journey when they come to awareness, consideration, decision making, retention and advocacy. Remember to add call-to-action into your content to motivate your audiences visit your page as well as proceed to payment transaction.
(3)Be active on social media
Social medias like Facebook and Instagram have become the most popular platform of sharing moments and photos to connect with others. Thus, it is a trend now that businesses leverage these social medias to drive traffic to their website. You should use social media channels to connect with your target audiences while promoting your content. For example, you can organise interesting events during IGTV or Facebook live to boost awareness and engage with your audiences on live. In addition, do not forget to pay attention on the comments and enquiries below your ad campaigns as well as show gratitude while replying. It can create a good impression on your brand thereby lead to conversion.
(4)Create and share more video contents
Most information transmitted to our brain are visual. Thus, it will be a bonus if you blend video contents to your content marketing strategies. Videos can be a valuable asset not only to drive more traffic, but also increase more engagement to your site. Nowadays people love watching YouTube videos thereby this has driven YouTube to become the second largest search engine behind Google. In this case, creating short clips or video tutorials, and then share them on your social media to helps you boost brand awareness and capture new audiences to your site. Meanwhile your customers can know better about your products and services as well as establish trust from your audiences.
The 5 Free step guide to online marketing
Step 1. Fast And Get Involved In Social Media
Social media not only just networking, it is more on our personal branding and profile. If you’ve ever attended a networking event, you can handle social media. Don’t waste those platform efforts. Treat others the way you want to be treated. Ask questions. Engage. Remember one thing, don’t push your sales agenda and always think I wont make big money in here, YES you can, but make sure step by step to get it there.
Secret Tip: Use a social media dashboard like HootSuite or SproutSocial to schedule updates to all your social platforms.
Step 2. Start Post & Blogging Now!
Always improve your content and copywriting skills, you might surprise yourself with the quality of your writing. Always generate added value and solution to your followers, since you know very well your industry inside and out. Guide and share your experience.
Blogging has many benefits, such as building brand awareness, credibility, and authority. It also has been shown to increase conversion rates and even search engine rankings.
Step 3. Always And Always Offer Content Your Audience Wants
Bear in your mind, the connecting with potential customers is easier when you deliver tailored content that they can actually use. In fact, most of the consumers are more likely to buy from a brand that delivers highly relevant content.
Secret Tip: Keep analysis and finding your audience’s pain points, help them with your unique solution, at the center of your content marketing strategy, and develop whitepapers, ebooks, guides, blog posts, and etc, that provide value to your customers.
4. Perfect Your Web-Site SEO
Make sure the keywords on your website are the ones that your target audience wants to be found for. If they’re not, you’ll fall into the critical situation, higher bounce rate, and fewer conversions.
5. Pay Attention To Data Analytics
The very last important part! It’s simple: the channels that send you more web traffic are those you want more from. Those that aren’t netting you results should be discarded. You don’t need to pay someone to understand that.
Secret Tip: Set up your analytics platform to send you a weekly or monthly report so you can stay on top of how well your marketing strategies are working. If, for example, guest blog posts are sending tons of traffic your way, write more of them.
Secret Tip: If you’re a local business, focus more on Googe local business, this is the way that will help you grow your business fasters, They’ll help people near you find you faster.
Secret Tip: Always use tips for formatting that allow for easy skimming and digestion of your content. Also, keep a strategy and plan spreadsheet of ideas handy so you never run dry on topics.
SOCIAL MEDIA GROUPS
Thank You for
Von Lim Founder of
Von Production | Von Vps Management | MyVpsGroup
Thank You & Appreciate!