Graphics Design

Elements of graphic design to be applied in content marketing

Graphic design is the art of expression and communication for problem solving through imagery. In content marketing, graphic design plays an essential role to visualizing the message in the content. It is a key component of content marketing which more than just drawings and pictures. A good content should be precise and streamlined with aid of graphics. Graphic design is widely used by businesses in content marketing to engage with customers. Strategic content can turn prospects into potential customers. It can help to build brand awareness and influence the process of customers’ decision making.
Blending your graphic design into content marketing can be very knotty. Here are the FIVE elements to be used in content marketing.

(1) Colour theory & shape
It can be challenging to make decision of choosing colours palette and designing shapes for brands, websites or marketing. Business cultivate strong emotional connection with customers with its brand. When it comes to selection of colours and shapes, it sets the meaning for the designs and delivers right message clearly and concisely to audiences. Hence, the brand logo should be based on the consideration of company, culture and products or services offering. Think about logo of a brand, the choice of colours and shapes symbolise your business and it is to be perpetually used.

(2) Call-to-Action (CTA)
Graphic is the effective artwork to show friendliness and connect more emotionally with your audiences. Designing a graphic that contained of CTA can capture audience’ awareness. CTA’s are usually placed within a webpage, blog article or downloadable piece of content. The purpose of CTA is to encourage the audience to perform actions of clicking a link, entering to the webpage and read the contents. It allows a continued interaction with your prospects and lead them to become potential customers. Strategic graphic with CTA improves the customer experience and also establish brand loyalty.

(3) Infographics
People can be easily attracted by photos and graphics compared to wordy articles. Infographic is a collection of imagery, charts and minimal texts to summarise a long blog posts or report. It provides audience an easy-to-understand overview of a topic. In businesses, infographic plays a key role in blending colours and graphics on a webpage and blog posts. An attractive infographic could quickly capture visual interest and lead to more engagements. It allows brands to convey message visually thus presents clear and concise information to audiences.

(4) Social media images
These days, social media users become more demanding on interactive content and real time experiences. Thus, social media images are very crucial as to help in boosting the share-ability of your content. Not only the design of the graphics, social media images should be able to fit the size of the users’ devices to prevent long loading time and provide a friendly user experience to audiences. Great designs make social media profiles and brands to become outstanding and it builds brand recognition. A good graphic design makes an ad to be effective by boosting engagements and improving user experience.

(5)Blog post graphics
Creating regular content has become main factor to maintain the connection with your loyal audiences. A visual content can be processed faster than texts. It is a good idea to insert graphic into your blog post as it will attract audience attention. Appealing graphic in a blog post can encourage audiences begin and continue to read your contents. A quality design will create an outstanding reading experience for your audiences. these simple design elements will help to influence your audiences’ decision-making process and lead them towards conversion.