DIGITAL MARKETING
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
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ONE STOP SOLUTION
Digital Marketing: MyVpsGroup Team have over 7 years of experience in the industry, serving different client type of businesses.
1 Stop Solution: From A-Z, MyVpsGroup provide from idea brainstorming, blueprint, skecthing, design, business and marketing to our clients business grow.
Clients Experiences
1 Brainstorming
1 Blueprint
1 Corporate Strategy
1 Brand Story Strategy
1 Corporate Identity
1 Creative Logo
1 Digital Marketing Strategy
1 Online Marketing Strategy
A Professional Team Support from Malaysia and Singapore
CONTENT TABLE
DIGITAL MARKETING
What is digital marketing?
History of Digital Marketing
What are the Types of Digital Marketing?
How Digital Marketing Benefits Small Enterprises?
Why Do You Need Digital Marketing Agency?
What is Digital Marketing?
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing.
As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace.
Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
The extension to non-Internet channels differentiates digital marketing from online marketing.
History of Digital Marketing
The development of digital marketing is inseparable from technology development. One of the key points at the start was in 1971, where Ray Tomlinson sent the very first email, and his technology set the platform to allow people to send and receive files through different machines. However, the more recognizable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites.
In the 1980s, the storage capacity of the computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than a limited list broker. This kind of database allowed companies to track customers’ information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not so efficient.
In the 1990s, the term Digital Marketing was first coined, with the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology.[citation needed] Fierce competition forced vendors to include more service into their software, for example, marketing, sales, and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the “You Will” campaign by AT&T, and over the first four months of it going live, 44% of all people who saw it clicked on the ad.
In the 2000s, with more and more Internet users and the birth of the iPhone, customers started searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address. These problems made marketers find digital ways for market development.
In 2007, the concept of marketing automation was raised to solve the problem above. Marketing automation helped companies segment customers, launch multichannel marketing campaigns, and provide personalized information for customers. However, the speed of its adaptability to consumer devices was not fast enough.
Digital marketing became more sophisticated in the 2000s and the 2010s when the proliferation of devices’ capable of accessing digital media led to sudden growth. Statistics produced in 2012 and 2013 showed that digital marketing was still growing. With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube, and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching the product’s information. The change in customer behavior improved the diversification of marketing technology.
Digital marketing is also referred to as ‘online marketing’, ‘internet marketing’, or ‘web marketing’. The term digital marketing has grown in popularity over time. In USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.
Digital media growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioral Advertising (OBA) to tailor advertising for internet users, but OBA raises the concern of consumer privacy and data protection.
What Are The Types of Digital Marketing
1. Content Marketing
Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive profitable customer action.
The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it.
In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue.
Some examples of content marketing include blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.
How Digital Marketing Benefits Small Enterprises?
You might be thinking, “Why do I need to pay attention and apply digital marketing in my business since I’m just doing small enterprise”. However, relying on traditional forms of advertising is relatively less effective in generation now. Moreover, certain traditional advertising methods such as printing brochures, distributing flyer and displaying billboards somehow will be more costly for small enterprises. Therefore, we do believe that digital marketing is a better and easier way for small enterprises as to consider the huge marketplace to reach prospects more effectively.
Here, we would like to share FIVE important benefits of using digital marketing.
(1)Targeting right audience
Digital Marketing allows targeting right customers by analyzing demographics, online behaviour, preferences, purchase history and loyalty. It helps to segments consumers thus you could effectively reach the right customers who has relevant demand, on right device, at the right moment and right place. With targeting right audience, you could avoid wasting unnecessary ad cost on uninterested eyeballs. Thereby, you could capture consumers who interested in your products or services with relevant keywords and messaging.
(2)Increase revenue and conversions
By applying suitable digital marketing techniques, companies generate 2.8 times revenue growth, while small and medium enterprises could generate 3.3 times better opportunities of expanding business scale and workforce. A combination of content marketing and other marketing strategies could drive high response rate thereby yield a high return on investment. Besides, using analytic tool allows you to analyse the number of visitors on your website, duration of time spending in your website, bounce rates thereby tracking your conversions and analyse your business growth over the time. Therefore, you can easily monitor your campaign to see whether its performance drive valuable results to your business.
(3)Cost-effective
By using suitable digital channels and marketing strategies, you will realize that running campaigns do not require huge investment. You can simply set your ad budget according to your preference on how often your ad shows. Besides, creating informative and relevant text ads which generate to a high quality of ad can avoid from unnecessary spending. Measuring your digital marketing campaign in real time also allows you to analyse which tactics are well running and which are less effective or ineffective.
(4)Build brand reputation
With digital marketing campaigns such as social marketing, email marketing, blogging and more, you can provide your customers more personalized experiences. For example, creating interesting info-graphics, short online videos or client stories can keep audiences informed, entertain them thereby engage with ideal customers. In addition, re-marketing on social media helps to give your customers with constant reminders of your brand. This will allow you become more interactive with your customer which encourage them for future purchase or repurchasing thence enhance your brand competitiveness
(5)Provide measurable results
By running digital marketing campaign, you can quickly receive a more accurate and comprehensive analytical report through the digital marketing metrics in every digital marketing platform. With website analytic, you can easily view when are the peak site traffic days as well as track the conversion rates across your website. Thence, a measurable marketing report allows you to evaluate and improve your campaigns’ performances as well as make right decisions over time.
Why Do You Need Digital Marketing Agency?
After knowing several benefits of adopting digital marketing, and what would be the next? Many small enterprises used to handle and control everything by themselves and refuse to depend on someone else to handle even a portion of their businesses. Well, business does not grow well without a team, and a team does not work well without teamwork. Therefore, we highly recommend you to rely on an expert to manage your digital marketing tasks. This is not just to increase effectiveness, but also to allow you to concentrate on operating and expanding your business.
Now, you might be curious that what could a digital marketing agency can do for your business. Thus, we would like to explain FOUR main reasons of employing a digital marketing agency.
(1)To apply right tools on your business campaign
Digital marketing requires different marketing tools to analyse the effectiveness of a campaign. To run an appropriate online campaign, we will conduct a series of analysis including keyword research, competitor analysis, automation tools, analytic and paid search management. However, most of these tools could be costly as it provides premium services, depends on the upgrade or additional features. If you plan to buy these tools, it will be time consuming and waste of effort on learning how to use them. Thus, we are here to lighten you burden as we already have all these necessary tools in place to help you on running a successful campaign.
(2)To save cost and manage your budget well
You will be surprised that hiring an agency to manage over your online campaigns is much less costly compared to the cost of in-house operation. Not only to apply right marketing strategies, we also help you to track your marketing spends across multiple social medias and platforms to make sure your budget to be spent effectively. With our comprehensive tools and professional, you will be benefited from our internal controls and operation procedures. What you need to do is just setting a marketing budget and expectations, and we will handle the rest for you.
(3)To receive a detailed and measurable result
It can be difficult for a small enterprise to trace the real ROI since there are various marketing strategies in digital marketing landscape. Thus, we help you by defining the Key Performance Indicators (KPIs) to monitor your marketing campaigns performance whether it achieves your marketing objectives. We will also identify the significant metrics across different online channels to evaluate the effectiveness of each campaign. We will also provide detailed monthly or quarterly reports on your campaigns as well as a website audit which could help you in making right marketing decisions.
(4)To learn from Professionals
If you are interested to learn more about digital marketing, we could also share useful marketing advice and creating new ideas to you based on the viewpoint of your customers. For example, by adopting social media marketing, we could help you to understand who are your potential customers and where are they mostly available. Thus, you will be able to look at your business from a professional’s point of view. This could help you to gain insights immediately and understand your customers better thereby making right business decision.
Customer Shopping Behavior is changed What is the behavior they have and how to master them with using the unique hard and soft skill? They are changing and moving FAST.
How to convince and pursue and make sure they are your loyal customer?
With our Online Marketing Strategy
We will share with you the 10 services and skills that we mastered
Let me share with you, what and how you need to prepare very good content marketing material to delivery and publishing your marketing message to your target audience in public. How to make an eye-catching stunning design to fast attract your audience to be your customer! There has a secret formula that outside doesn't teach you!
Customer Shopping Behavior is changed, What is the behavior they have and how to master them with using the unique hard and soft skill?
They are changing and moving FAST.
How to convince and pursue and make sure they are your loyal customer?
With our Online Marketing Strategy
We will share with you the 10 services and skills that we mastered
STUNNING DESIGN
A STUNNING DESIGN can helps our clients build a very good corporate image and good reviews. We do create a very STUNNING DESIGN to helps our client attract their new target audience. It is our honor to introduce you to our mastering skill CC SURREAL. Which is also included when creating the design.
BRAND ENHANCEMENT
We do BRAND ENHANCEMENT with an integrated marketing and strategy plan to helps our clients achieve more new client acquisitions, leads, potential, and loyal clients. We also do BRAND ENHANCEMENT to help our clients increase sales and engagement from existing clients, of cause also increase client retention
MARKETING CONTENT
We create and specialize the MARKETING CONTENT with do data analysis and industrial research and apply it to our client's company. We create simple and nice MARKETING CONTENT into your news feed, MARKETING material, and deliver the accurate, correct, and interesting message to your group and public audiences.
DIGITAL ADVERTISING
When DIGITAL ERA has been coming, the global business they are transforming their marketing & strategy in DIGITAL ERA, NO DOUBT! We do help our clients to raise and rose their market revenue to another level.
What are you waiting for?
EMAIL MARKETING
Why EMAIL MARKETING is extremely important but mostly all audiences or customers are choose to ignore spam EMAIL or annoying EMAIL MARKETING. We know how to fully apply the EMAIL MARKETING strategy to sustain your business revenue and customer.
ONLINE BROCHURES
Why ONLINE BROCHURES is important to you? We do help our clients to brainstorm and strategize the brochure with customer journey experiences, very uniquely that actually ONLINE BROCHURES can be fusion with many different strategies and not only the normal ONLINE BROCHURES just giving info and product selling.
E-COMMERCE
PLATFORM
E-COMMERCE PLATFORM helps many sellers successful
on their business, E-COMMERCE PLATFORM
such as BigCommerce, Shopify, 3dCart,
WooCommerce, Weebly and etc.
Those PLATFORM have provided good user
interface, user experience, and user guide,
also any information can be found on Youtube and many social media when facing problems
or issues. They also provide customer support
as well! We do provide too!
E-COMMERCE
WEBSITE
7 Years we have been into Web Development,
the WEBSITE Era secret that we knew are
useful to our client and strategy partners.
WEBSITE IS VERY IMPORTANT! to a
the company especially they play branding
strategy or store commerce strategy, O2O,
and comes with one very valuable advantage!
BIG DATA.
Drop us a message now!
MARKETPLACES
MARKETPLACES is another
potential market to explore especially who
wants his/her business to grow business sale
revenue or brand awareness. Every MARKETPLACES has its own different target audience, groups, and consumer behavior. We have 5 years of experience in different MARKETPLACES. We also do and helpful
advice to our client & strategy partnership as well.
ERP SYSTEM
An ERP SYSTEM is an asset of a company,
different data import and export of department
collect and analyze, to decide an accurate marketing strategy. According to experiences Marketing Guru and Business Advisors, to determine how is good company performance, not only business
revenue, business legal structure, cash flow,
and infrastructure, but an ERP SYSTEM
also play an important part.
PAYMENT GATEWAY
To ensure the consumer has a smooth journey
when purchase an online store or MARKETPLACES, a strong of data protection and security of PAYMENT GATEWAY need to be secure by certain platform that doing online or digital product store services. We suggest our client do 2FA (2 Factor Authentication) to have more "FIREWALL" & "Security" for our customer protection.
SEARCH ENGINE OPTIMISATION
SEARCH ENGINE OPTIMISATION (SEO) Brainstorming your industrial and the keyword strategy with hit your website or product to the first page of Google. Not only will this make you more visible, but it will also add to your credibility and your business sale revenue.
SEARCH ENGINE MARKETING
SEARCH ENGINE MARKETING (SEM) Outrank and use special strategy to knock out your competitor by targeting your traffic. We focus on tactics that make your SEM profitable and worthy, and this means that you get more local, regional and international sales and leads with minimum effort, maximum result
SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA MANAGEMENT (SMM) not only for boost ads and engagement. We help our client manage their social media platform example: Facebook social media in marketing content, Copy-Writing, marketing & strategy, also with very unique move and tactic we raise our client company value to grow another level
